How Molted.cloud Hit 28% Reply Rate on Micro-Influencer Outreach with IGLeads.ai
Molted.cloud, an AI assistant hosting platform, used IGLeads.ai to run two distinct campaigns -micro-influencer partnerships and direct cold outreach -with zero bounces and standout engagement.
KEY RESULTS WITH IGLEADS.AI
The Challenge: Reaching the Right AI & Tech Audience
"We needed to find two types of people on Instagram: micro-influencers in the AI/tech space who could showcase our product, and potential users who were already interested in AI assistants. Traditional lead tools gave us generic tech audiences with no way to target by niche interest."
No way to find micro-influencers who actually talk about AI tools and assistants.
Generic lead databases had outdated emails and no niche targeting.
Needed to run both influencer outreach and direct lead gen from the same tool.
Small budget -couldn't afford wasted emails on bad data or irrelevant contacts.
The Solution: IGLeads.ai
"IGLeads let us target followers of specific AI tool accounts and tech creators. For our influencer campaign, we pulled emails from small AI-focused creators. For direct leads, we scraped followers of competitor products. Every email was fresh -zero bounces across both campaigns."
Two campaigns, one tool
Ran both micro-influencer outreach and direct cold email from the same IGLeads dashboard.
Source-based targeting for precision
Targeted followers of specific AI tool accounts -not keyword guesses, but actual engaged audiences.
0% bounce rate = perfect deliverability
Fresh, real-time scraped data meant every single email landed. No sender reputation damage.
Pay-per-lead = budget-friendly
Only paid for what they used. Perfect for a startup testing the waters with cold outreach.
Campaign Results
Molted.cloud ran two distinct campaigns with very different strategies -a hyper-targeted micro-influencer proposal and a broader direct lead generation campaign:
| Campaign | Sent | Bounced | Replied | Reply Rate | Opportunities |
|---|---|---|---|---|---|
| Micro Influence Proposal | 32 | 0 | 9 | 28.1% | - |
| Direct Leads | 763 | 0 | 4 | 1% | 2 |
| TOTAL | 795 | 0 | 13 | 1.6% avg | 2 |
Micro Influence Campaign
Highly targeted outreach to 32 AI/tech micro-influencers sourced from followers of specific creator accounts. The personalized partnership proposals achieved an exceptional 28.1% reply rate.
Direct Leads Campaign
Broader cold outreach to 763 potential users scraped from competitor AI tool followers. Generated 2 qualified opportunities with zero bounces -strong for a first direct campaign.
Key Takeaways
- 28.1% reply rate on micro-influencer outreach -nearly 1 in 3 replied
- 0% bounce rate across both campaigns -perfect email deliverability
- Source-based targeting made influencer discovery effortless -no manual research needed
- Two very different campaign types run smoothly from one platform
"We got a 28% reply rate on our influencer campaign. That's unheard of with cold outreach. The secret? IGLeads gave us emails of people who already follow AI tool creators -they were the perfect audience. And not a single bounce."
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